Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Jul 01, 2016 blue ocean strategy aims to create new revenue sectors, but implies a strong research of your market. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Describe what verbalizeit offers and why you see that as a blue ocean kunal sarda. Blue ocean strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. Flipkart was originally launched as a book buying platform, offering a wide selection of book and ebook for readers to select and purchase. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne derive a novel business strategy and tools based on data from over 30 industries spanning more than 100 years.
Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors. To learn more about the power of blue ocean strategy, visit. Blue ocean strategy including examples and pdf download. Blue ocean strategy is the best way to stand out in a crowded market. The growth strategies of indias first billion dollar. How to create uncontested market space and make the competition irrelevant hardcover. We need a different kind of mental make up to be in a saturated market. Blue ocean strategy aims to create new revenue sectors, but implies a strong research of your market. The 6 steps of the blue ocean strategy from a process. Winters or summers dont let the season decide your workout routine for you. Chan kim and renee mauborgne in the indie business book club. Based on a study of 150 strategic moves spanning more than 100 years.
Chan kim and rene mauborgne, claimed that competition can be rendered irrelevant. Whether its those cold wintry mornings or unbearably hot summer evenings, put on a pair of adidas sports shoes and get going on your workout routine. The limitations of blue oceans strategies and an unexpected alternative author. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Today, oyo rooms has a presence in 174 cities with over 4500 properties. Oyo rooms an indian example of blue ocean strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans.
While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Blue ocean strategy workshop at disted hospitality campus this short article examines the many ways blue ocean strategy bos can be used to create a better educational system. Even both aim is to mystify the client into buying nike product, marketing are a more obvious strategy to interpolate the client. Mattie ryder is marvelously neurotic, wellintentioned, funny, religious, sarcastic, tender, angry, and broke. May 30, 2017 to join the free indie business book club, click here. In this article you will learn how to make your competition irrelevant and have sales and profit. To join the free indie business book club, click here. Powered by a global community of 24,000 individuals with vetted language skills, our platform instantly connects businesses in need of text or media translation with a human translator somewhere around the world. Chan kim and renee mauborgne, professors at insead. In short, the whole book could be summed up in the very first chapter where value innovation is explained because value innovation is not the cornerstone of blue ocean strategy it is blue ocean strategy. Flipkart is a leading destination for online shopping in india. The intent of a blue ocean strategy is not to be the absolute lowestcost provider because a blue ocean must also increase perceived value. What is blue ocean strategy about blue ocean strategy.
Creating a blue ocean in indian retail ecommerce business. Competition is in every market, you cant escape it nor can you run away from it. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting. The new york times bestseller from the beloved author of bird by bird an. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. But its not always clear how to create a blue ocean strategy for yourself. Flipkart, the company that began as an eretailer of books in 2007, had expanded its offerings to include electronics, shoes, apparel, and home furnishing over a period of time. Nov 25, 2015 the linchpin of any blue ocean strategy is strong product differentiation. Jan 06, 2016 in their 2005 bestselling book blue ocean strategy w. To make it clear and justifying my true insight about this book, ill explain a piece of red before we go deep into the blue ocean. This blog post examines the companys strategy and using the four actions framework it analyses what the hotel chain eliminated, reduced, raised and created to differentiate itself from the competition. Adidas sports shoes for women stay fit, stay active.
Essay about nike jordan brand a blue ocean strategy. Buy blue ocean strategy book online at low prices in india. Online shopping of physical goods alone in india is estimated to reach usd4b in 2014, and multiply by over 11x to. Blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two. A blue ocean strategy differs from a lowcost strategy in that a. Reviewing the blue ocean strategy universiteit twente. In the blue ocean strategy, you must offer your customers a value innovation i. Blue ocean strategy is a powerful framework for finding new business opportunities. Chan kim and renee mauborgne in their bestselling book of the same name. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. There are 10 tips which have been given to the audience by dr. The new york times bestseller from the beloved author of bird by bird and traveling mercies.
Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. What should be flipkart strategy to win confidence of dissatisfied customers. The focus is on concept clarification by introducing blue ocean case studies from different parts of the world. Online shopping for mensshoes,sandals and branded footwear. What is the best blue ocean strategy for women fashion. Ordering translations online is as simple as ordering a pair of shoes. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Blue ocean strategy bos is the simultaneous pursuit of differentiation and lowcost to create new market space. Vivek bindra unveils the secret of accelerating your business growth to an exponential level. Blue ocean strategy by chan kim and renee mauborgne. This case study is useful in analyzing the growth strategies of flipkart and also the opportunities. Aug 20, 2017 blue ocean strategy is a theory explained in a 2005 book by w.
He is the coauthor, along with renee mauborgne, of the book blue. One day seminar introduces the concept of blue ocean strategy. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy provides a systematic approach to making the competition irrelevant. This case study is useful in analyzing the growth strategies of flipkart and also the opportunities and challenges in the indian ecommerce segment.
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w.
In 1992, blue shoe strategy, under the leadership of christine merser, started providing consulting and marketing initiative execution services to businesses large and small, mostly centered around the emerging thing called the internet. Furthermore the blue ocean strategy was awarded with. Retails blue oceans target and zappos show how being. Examining a wide range of strategic moves across a host of industries, blue ocean strategy highlights.
Dan herman the vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two insead professors, w. Strategy case studies, growth strategy case studies. We researched and crossreferenced lists of the best business books according to influential business people and major media outlets. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The company soon flourished and expanded its line of products, converting the business model to the wider side of the spectrum. The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Challenging the conventional competition based approaches to business strategy, blue ocean. Use blue ocean promo codes and price graphs for great discounts online on girls armwarmers, mens vests, mens sweaters and more. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Buy blue ocean strategy, expanded edition revised ed. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Now, you can not only buy books online through flipkart, but also mobile phones, laptops, computer accessories, cameras, and lot of other categories.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy formulation the four principles of. The person may be incapable to understand the true meaning behind each shoe. Blue ocean strategy tells how to stand out from your competitors. In their 2005 bestselling book blue ocean strategy w. Blue ocean strategy, expanded edition, how to create. Blue ocean strategy is a book published in 2005 and written by w. In celebration of 15 bestselling years in print, this highquality collectors edition of blue ocean strategy offers a superb reading experience for years to come, with a hard cover constructed of quality manmade material, with the look and feel of real leather kivar newport blue llama and gold lustrofoil debossing on the cover and spine.
Identify blue oceans by mapping your product portfolio. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. The linchpin of any blue ocean strategy is strong product differentiation. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Do you have a blue ocean sales and marketing strategy. Flipkart, the company that began as an eretailer of books in 2007, had expanded its offerings to include electronics, shoes, apparel, and. Study 30 terms bps study guide 2 flashcards quizlet. Recommended for anyone who is alien to the concept and is looking to get basic knowledge. Although blue oceans enable a firm to gain uncontested market space, it is only for a time that this is so. Conventional business models are geared towards operating in the traditional market space. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success. The 31 most influential books about business business. Formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117 fmkim.
Chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new. Using consumer problems to find blue oceans forbes. Implications for firm strategy and industry configuration. Everyday low prices and free delivery on eligible orders.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Understanding this dynamic is what led target to revamp its product strategy and move into a less crowded market. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Strategy social networking china related case studies india related case studies. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Did oyo rooms create a blue ocean within the indian hotel industry. Value innovation strategy competes in an uncontested market space. The fundamental premise is that most companies fight competitors headtohead in. Venture strategies have been used by large multinationals for decades.
Lets revisit the six steps of the blue ocean strategy from a process pointofview. The branding strategy of nike are more complicated that its style tactics. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. What are some examples of the best business strategies in history. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.
All the examples on the book are base in market research. How to create uncontested market space and make the competition irrelevant from the worlds largest community of rea. How to create uncontested market space and make the competition irrelevant is a book that shows how companies can create their own unique niches. Amazon dot com deciding to sell books through this new medium called the internet.
In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that. How to create uncontested market space and make the competition irrelevant unabridged by kim, w chan, mauborgne, renee isbn. Flipkart, an indian book retailer founded in 2007, diversified into other product. To be able to do that, you have to look at your process innovation from a new perspective.
However, there is a large difference between these two approaches. In this frame changing book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. One business strategy that really blew my mind when i first learned about it. This blog article is a overview of some of the key points of the book by w. Aug 28, 2012 blue ocean strategy is often compared to venture strategy. The premise of the book is that companies can succeed by creating. Red is basically one would say as a standard operating method. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. How to create uncontested market space and make competition irrelevant by w. This seminar is typically organized for an audience of 50100. Best of dr vivek bindra monopoly blue ocean strategy.
1504 528 270 1190 455 981 1000 346 800 651 1099 804 432 1243 1485 203 1381 522 384 1538 602 1652 638 616 541 1075 936 11 1476 109